Notes
Powered by

# Email

A 6-part email sequence that turns subscribers into buyers;

  1. Introduce a problem
  2. Amplify it with emotions
  3. Share transformation story
  4. Prove it works with testimonials
  5. Value-stack and present your offer
  6. Drive urgency and entice the purchase

# Tools

  • Beehiiv is a newsletter platform.
  • Buttondown is a small, elegant tool for producing newsletters.
  • Ditto Feed Open-source Customer Engagement (source).
  • Keila is an Open Source Newsletter tool.
  • Listmonk is an open-source Self-hosted newsletter and mailing list manager.
  • List Monk is a self-hosted newsletter and mailing list manager.
  • Loops for sending marketing + transactional email.
  • Mailchimp
  • Mailerlite
  • Mailjet
  • MailReach makes sure your emails reach the inbox. Monitor & improve your sender reputation. Identify and fix your spam problems.
  • Resend is a simple, elegant interface so you can start sending emails in minutes. (source)
  • Send With SES cuts the cost and complexity when compared to similar email-sender tools.

# Delivery, Spammyness Test, Good Emailer

  • Learn and Test DMARC does a visual breakdown of how email servers communicate, giving you a better understanding of SPF, DKIM, and DMARC and how they work together.
  • Mail-Tester - test the spammyness of your emails.
  • MECSA is an online tool developed by the Joint Research Centre (JRC) to assess the security of email communication between providers.
  • Rift helps you warm up and authenticate domains, send email campaigns and validate contact emails.

# Mail Servers (Self-Host)

  • Postal is an open-source and fully featured mail delivery platform for use by websites & web servers. Think Sendgrid, Mailgun or Postmark but open source and ready for you to run on your own servers.
  • Stalwart is a scalable, secure and robust open-source mail server software designed for the 21st century.