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# Idea

It all starts with an idea, sometimes drawn on a napkin or a wild discussion with friends, or a co-worker.

# Timeless Strategies

Look for things that change are amazing. They can fuel massive growth. In the last 100 years we've gone from horses to jets and mailing letters to video facetime. You can make big, long-term bets on these things, because there's no chance people will stop caring about them in the future. But every sustainable business is accompanied by one of a handful of timeless strategies;

  1. Lower prices
  2. Faster solutions to problems
  3. Greater control over your time
  4. More choices
  5. Added comfort
  6. Entertainment/curiosity
  7. Deeper human interactions
  8. Greater transparency
  9. Less collateral damage
  10. Higher social status
  11. Increased confidence/trust

# Types of Innovation

Term Definition
Profit Model How you make money.
Network Connections with others to create value.
Structure Alignment of your talent and assets.
Process Signature of superior methods for doing your work.
Product Performance Distinguishing features and functionality.
Product System Complementary products and services.
Service Support and enhancements that surround your offerings
Channel How your offerings are delivered to customers and users.
Brand Representation of your offerings and business.
Customer Engagement Distinctive interactions you foster.

# References